MadeWithPaper

Success for the Mobile Context

The Social Story of a Brand

Mapping the Brand Story

Each Platform Has its Own Story

The Purpose of Each Platform

Use Stories to Affect Stories

How Customers Engage With a Brand's Story

Story Gets Us to Emotion

Customers Create Stories for Every Interaction

The Reason for Innovation

Basic Business Metrics

Research & Insights Into Stories

Stories and Understanding

Media Tells Stories

Stories = Understanding the World

The Mobile Context

Story Makes it Relevant

The Social Context

App as Digital Proxy

A Network of People, Devices, and Things

Future Stories

The Evolution of Story

Digital Strategy

Digital Strategy & UX Strategy

A sketch depicting the difference between digital strategy and UX strategy.

User Experience Strategy

The Digital Strategy Process