Mapping the Brand Story

Your brand story goes through a lot before what your consumers ultimately tell themselves, and others.

The equation is simple, but the possibilities are vast. If you fail to understand one of these pieces, or if your execution is weak, then your customer story is going to reflect it.

I found the difficult part with this illustration was communicating context. There are just so many things that contribute to it, finding just a few pictures to describe it was hard.