What I Do
Promote Predictable Delivery
I help teams deliver better outcomes, faster, and more predictably by helping teams adopt agile-enabling practices and fostering a culture of rigorous continuous improvement.
Launch Complex Programs
I help organizations plan, organize, and run successful, high-stakes programs by breaking down ambiguous large-scale initiatives, aligning cross-functional stakeholders, and creating enabling team structures.
Empower Teams
I focus on building trust-based, high-performance environments where decision-making is moved to the team level, empowering them to solve their own challenges.
Align Teams for Flow
I use Team Topologies and Domain-Driven Design to align teams and technology, reducing handoffs, optimizing cognitive load, and improving performance.
Delivery Highlights
Core Banking & Payments
Supported delivery of a major Canadian bank's U.S. Cash Management platform, Cross-Border Payments Transformation, and corporate payments APIs.
Data & Compliance
Guided teams in building Wealth Management Data Lake, supporting AML, KYC, and Fraud stakeholders.
Open Banking
Facilitated the discovery and development of Open Banking APIs for Account Validation and real-time transaction monitoring.
Digital Experience
Agile Coach for a digital banking platform and a major CRM implementation, leading discovery and delivery across five teams.
HealthTech
Supported delivery of a new Pharmacy Management System for a national pharmacy chain in Quebec.
Fintech
Supported integrations with financial data aggregators, accounting software, and Earned Wage Access (EWA) providers.
Cloud & Managed Services
Designed and implemented a strategy operations portfolio Kanban board for a cloud services provider, based on the Flight Levels Model.
Experience
Senior Agile Coach
2019 — PRESENTAgile by Design
Senior Agile SME and Transformation Coach with a focus on Wealth, Payments, and Healthcare. Expert in sociotechnical design, organizational flow, and high-performing teams.
workspace_premium Delivery & Coaching
- • Led the delivery of complex systems across financial services and healthcare
- • Served as lead coach for large-scale initiatives, coordinating cross-functional teams
- • Led collaborative modelling sessions using EventStorming and Domain Storytelling to bridge business logic and software architecture
- • Fostered high-autonomy and psychological safety through coaching
- • Designed training workshops on agile practices and flow
- • Introduced experimentation frameworks to accelerate learning
account_tree Socio-Technical Design
- • Designed operating models using modern organizational patterns
- • Optimized value streams for fraud screening and client onboarding, reducing lead times and time-to-value
- • Applied Team Topologies and DDD to restructure team boundaries, reducing cognitive load and cross-team dependencies
- • Implemented Flight Levels system to visualize and manage portfolio operations and team-level delivery
query_stats Flow Engineering
- • Replaced gut-feel deadlines with Monte Carlo simulations for range-based commitments
- • Introduced Cost of Delay and custom prioritization frameworks for objective backlog sequencing
- • Implemented percentile-driven lead time and age of WIP reporting to improve predictability
psychology Product Strategy & Discovery
- • Introduced OKRs and North Star practices, shifting teams from shipping features to achieving measurable business goals
- • Led discovery workshops using Impact Mapping, Lean UX Canvas, and Mental Model Diagrams to drive value-focused delivery
- • Implemented outcome-based transformation practices driven by business goals rather than adopting agile for its own sake
- • Early adopter of AI-augmented delivery, using LLMs to enhance story and scenario writing
Agile Coach
2017 — 2019Agile by Design
Agile Coach focused on operating model transformation, quantitative planning, and team coaching within Wealth Management.
layers Operating Model & Culture
- • Led restructuring of a 400-person Wealth Management line of business from siloed support and delivery to an integrated Build-and-Run model, reducing handoffs and improving reliability
- • Facilitated culture mapping exercises with management to identify friction points and align desired outcomes with team behaviours and environmental enablers
insights Planning & Forecasting
- • Facilitated project discovery workshops using Lean UX Canvas, story mapping, impact mapping and risk storming; leveraged throughput forecasting and Monte Carlo simulations for data-driven plans
- • Introduced a structured hypothesis experimentation process with monthly MVPs, enabling multiple teams to shorten feedback loops with financial advisors
speed Flow & Continuous Improvement
- • Helped teams adopt cumulative flow diagrams, throughput and lead time distribution reporting to surface bottlenecks and improve delivery predictability
- • Facilitated team retrospectives and implemented lean A3 problem-solving to continuously improve team ways of working and performance
school Coaching & Enablement
- • Mentored Scrum Masters and internal coaches; coached cross-functional Scrum and Kanban teams across web services, ETL, AML, and client management domains
- • Designed and led Agile training workshops covering Scrum, Kanban, flow, user story mapping, MVPs, estimation, prioritization, Cost of Delay, and behaviour-driven design
Data Analyst
2013 — 2017Rubicon Project
Leveraged data analytics and quantitative methods to support campaign optimization within the digital advertising ecosystem.
Published Tools
Flow & Analytics Platforms
Built SquadView, Team Flow Mapping, and the DelayCost Visualizer to improve planning and work sequencing.
Strategic Mapping
Created the Wardley Doctrine & AI Impact Explorer to develop services focused on user needs.
Agile Operating Systems
Published the Transformation Toolkit and Feature Prioritization Toolkit for enterprise agility.
Planning Frameworks
Developed the Agile Big Room Planning tool and Team Readiness Review systems.
Team Health
Published the Squad Health Check and Lean Waste Retrospective frameworks on Miroverse.
Expertise
loop Agile & Lean
groups Leadership
memory AI & Agentic Workflows
hub Systems
shopping_cart Product Strategy
assignment Project Management
draw Collaborative Modelling
schema Domain-Driven Design
code Tools
Testimonials
"I had the pleasure of working with Malcolm on a large-scale transformation initiative, and I can confidently say he is one of the most skilled and inspiring Agile Coaches I've had the opportunity to collaborate with."
"Malcolm played a key role as an Agile Coach... Even after many years, I still remember his calm presence and thoughtful facilitation style."
"His impact on our team was remarkable. He brought not only deep expertise in Agile practices but also a genuine ability to coach, mentor, and empower individuals."
"I had the pleasure of working with Malcolm, where his guidance as an Agile Coach made a big impact on our team. He brought clarity, patience, and practical insights that helped us improve collaboration and deliver better outcomes."
"I had the pleasure of working with Malcolm... he was always a pleasure to work with, good for a joke or two, but also an insightful discussion. Whenever I collaborated with Malcolm, he instilled confidence into what I was doing and highlighted different perspectives on the task at hand, which I greatly appreciated."
strategy Strategy, Sensemaking & Organizational Architecture
speed Operational Flow & Quantitative Delivery
code Technical Product Discovery & Leadership
BComm, Business Technology Management
Ryerson University, Toronto