
The mobile context involves communicating your brand story with the possibly the broadest number of users, environments, restrictions, and the greatest need for clarity. Experiences that don’t respect the context result in negative user stories.

The mobile context involves communicating your brand story with the possibly the broadest number of users, environments, restrictions, and the greatest need for clarity. Experiences that don’t respect the context result in negative user stories.
Malcolm Bastien
Agile Delivery & Organizational Change
Unlocking flow through the alignment of socio-technical systems, AI, and product thinking.