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The Social Story of a Brand
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Mapping the Brand Story
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Each Platform Has its Own Story
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The Purpose of Each Platform
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Use Stories to Affect Stories
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How Customers Engage With a Brand's Story
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Story Gets Us to Emotion
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Customers Create Stories for Every Interaction
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The Reason for Innovation
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Basic Business Metrics
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Stories and Understanding
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Stories = Understanding the World
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Media Tells Stories
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Story Makes it Relevant
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The Social Context
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App as Digital Proxy
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A Network of People, Devices, and Things
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Future Stories
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The Evolution of Story
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Digital Strategy & UX Strategy
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